You are working on a campaign for an intervention strategy that addresses homelessness

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You are working on a campaign for an intervention strategy that addresses homelessness

 

Select two elements of persuasion utilized in your campaign AND justify the use of these elements by connecting them to various motivations of altruistic behavior as identified in social exchange theory

Write a 500-word presentation citing the following works in your campaign:

 

1.Perloff, R. M. (2003). The Dynamics of Persuasion:

 

2. Communication and Persuasion (Hovland, Janis, & Kelley, 1953)

 

3. Petty, Richard E.; Cacioppo, John T.; Goldman, Rachel

 

Journal of Personality and Social Psychology, Vol 41(5), Nov 1981, 847-855

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