db 2.2 accounting

Consider this situation.  You are the Finance Director for a small local business.  This morning, you reviewed this basic summary quarterly income statement. Your supervisor (the Company President) just stopped by for a visit to discuss this situation – and he was obviously not happy. After a short discussion with him, he wanted you to produce the following:

  • Your recommendation on a plan for reducing overall expenses by at least 15%, while at the same time increasing advertising expenditures by 500%.
  • A simple budget (similar in structure to the summary quarterly income statement as shown below) that reflects your recommendation.

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