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Musical Theatre is one of the most popular forms of theatre today. It combines the genres of music dance and theatre to create a heightened form of dramatic reality. Some people find this very appealing while others find it very non-realistic even irritating. If you are a fan of musicals please defend the form and structure of musicals and why they are so appealing. If you dislike musicals give a sound argument why they don’t work as an art form. Use clear examples from Chapter 12 and outside sources to support your answers.

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The essay must be 3 (full) to 5 pages long, double-spaced, Times New Roman, 12 pt. font. It will be one of your tasks to find a focused, arguable (both contestable and defensible) thesis statement that is based on a topic addressed in one of the prompts below.
You are not expected to use any other sources besides the Inferno and Beowulf (this especially includes summaries or online analyses). You may, however, use online searchable versions of the texts in order to find supporting quotes–only if you then use the translation used in class to type out those quotes (Do not cut and paste from a different translation). Use parenthetical citation according to MLA format, noting line numbers for Beowulf, and canto and line numbers for the Inferno. Choose short, pithy quotes to make your point rather than long summative passages. Analyze; do not summarize. Assume the reader of your essay has already read the texts and doesn’t need to know what happens next in any particular passage. Instead, your task is to convince your reader of a certain interpretation of the text.
Regardless of the prompt you choose, you must mention and quote both Beowulf and Dante, but you may organize your essay in such a way that you devote more space to analyzing one over the other. The space you devote to each character must take up at least 1/3 of your essay.
Remember to distinguish between Beowulf the hero and Beowulf the poem by using italics correctly. Also, remember to distinguish between Dante the Poet and Dante the Pilgrim in your essay.
Choose 1 of the following prompts to write your essay:
Prompt 1, About Modern Heroes:
Which is the more modern hero, Beowulf or Dante the Pilgrim? Keep in mind that, although we covered Dante first in class because it nicely follows the Aeneid, Beowulf is the earlier written poem. This doesn’t however, mean that Dante must be the more “modern” hero. With the proper support, you could write a successful essay arguing either perspective, but be sure to choose one. It may benefit you to consider a few characteristics of modernity and then spend a paragraph or two on each of these characteristics as portrayed by Dante and Beowulf. As always, keep your argument focused, organized, and well-supported with evidence from the text.
Prompt 2, About Christian Heroes:
Which is the better example of a Christian hero, Beowulf or Dante the Pilgrim? As always, keep your argument focused, organized, and well-supported with evidence from the text. With the proper support, you could write a successful essay arguing either side, but be sure to choose one. It may benefit you to consider a few characteristics you think a Christian hero should have and then spend a paragraph or two on each of these characteristics as portrayed by Dante and Beowulf.
Please check to make sure your essay meets the guidelines for argument, organization, mechanics, and style to be found in the Writing Help Document and the “6 Rules for Good Writing” document posted on Blackboard.
Submit your assignment by 11:59 p.m. (CT) on Sunday of Module/Week 7.
Further advice and instructions for your essay:
Let’s say you want to argue that Beowulf is a better example of the modern hero than Dante is, because Beowulf has more of x, y, and z. You could fill your essay with an organized argument that Beowulf has more of x, y, and z, but that’s not enough to address the prompt. Early on in your essay, or at the beginning of your discussion of each particular characteristic, you need to provide some quick proof that that characteristic is associated with the ideal under consideration. In other words, in an essay on Beowulf as a Christian hero, it’s not enough to prove that Beowulf is generous… you would also have to explain why generosity is an aspect of Christian heroism. Or in an essay on Dante as a modern hero, you could develop an argument for Dante being teachable, but you’d first need to lay the groundwork for the idea that being teachable is an attribute of the modern hero. This step can be done quickly, but it cannot be ignored.
You have a lot of work to do and only a few pages to present your argument, so this is a good occasion to practice citing and quickly referring to short passages and phrases from the text. Remember that one instance of bravery doesn’t necessarily mean that the character has mastered the virtue of fortitude, just as one instance of fear does not mean the character is a coward.
One way to accomplish a lot in a little space is, for each trait and each paragraph, to examine one of two instances of a hero’s expression of a particular trait, and then reinforce your case with citation (but not quotation) of other passages that further support your claims.
For example, let’s say you think humility is a specifically Christian virtue. You first explain why humility is an aspect of Christian heroism. You then may note two passages where Dante the Pilgrim demonstrates humility in The Inferno. After exploring those two passages in detail, you could make a more general statement about humility, noting that the words “humble” and “humility” occur nowhere in The Inferno. You discovered this by doing a quick search for the word on the Princeton Dante Project website, and since this is an argument from absence, you do not need to provide citation. You then search for the word “Proud” and discover three occurrences in The Inferno. You first consider the circumstance in which each instance of the word occurs. You could economically conclude your paragraph with the following sentences:
Virgil suggests that Pride caused both the fall of Troy and Satan’s rebellion against God (Inferno 1.75; 7.11-12). In Canto 15, Brunetto Latini tells his former pupil that Florence has also been corrupted by “a people greedy, envious and proud” (l. 68). Dante the Poet consistently assures us that Pride is the sin that disturbs and destroys good cities. Since Brunetto Latini then instructs Dante to “stay untainted by their ways,” the reader may conclude that Dante’s humility that distinguishes him from the citizens of hell, and marks him as a Christian hero (15.69).
Whether or not you agree with the argument above, this is a model for supporting an argument with quick reference to several supporting passages. Quotations do not need to be extensive, but you should cite several instances of support.

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Your paper must be organized as follows:
1. Title and author name on front page. Nothing else on the front page, please!
2. Abstract – 250 word limit summarizing your paper including a sentence on why you chose the particular topic.
3. Introduction – Opening paragraphs of your paper that describe the topic in general, its importance or application to you and the community, and why you choose the particular topic.
4. Main Body – Discussion of what your research revealed to you and what you want to share.
5. Conclusion(s) – The key messages or “take-away” points that you expect the reader to remember.
6. References – List of references you used to research and write your paper; minimum number of references is three.
Please make sure that for any map, picture, graph, or other illustrations that you used in your paper has the source or reference in the item’s caption.

References
Your paper must use at least three peer reviewed references. Paper published in journals such as Science, AAPG Bulletin, GSA Bulletin (http://www.geosociety.org/pubs/ ), GSA’s Geology, Nature, SEG Leading Edge (http://www.seg.org/resources/publications), Society of Petroleum Engineers (SPE) (http://www.spe.org/publications/ ) are peer reviewed. Some web sites are also reasonably peer reviewed such as the USGS, NASA, and NOAA. Many web sites are not reasonably peer reviewed and use of information derived from such web sites (e.g. Wikipedia) does not count towards the needed peer reviewed references for your research paper.

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Delta Airlines
Atlanta, Georgia

All airlines and  airports lose bags. After all, they must handle thousands of bags per day, sort through the bags on each plane like a 500-piece puzzle dumped on the table from a just-opened box, and then rush them to the right connecting planes or baggage carousels. The challenging logistics, however, don’t make up for the impact of delays on passengers. There’s the Rabbi flying to Israel, whose lost bag is returned waterlogged, with his belongings covered in black mold. Or the administrative assistant headed to Buffalo, New York, for her cousin’s wedding, whose lost luggage contained her bridesmaid dress and her boyfriend’s tuxedo. She said, “I was in utter despair. I thought: ‘How can I be in this wedding?’ You’re frustrated, you want to cry, and you’re pissed off.” Finally, there’s the Canadian singer who, on finding his $3,500 guitar damaged, sought and was refused payment by the airline. So he exacted his revenge by making a video and posting it on YouTube, where it has been seen 3.5 million times.

In all, 31 million bags are delivered late worldwide each year, or about 1.4 percent. In the United States, 7 people per 1,000 passengers, or roughly 1 per plane, don’t get their luggage on time, and they file 7.5 million mishandled baggage reports a year. Over the last decade, the three largest airlines, American, United, and—yes—Delta Airlines, are the worst offenders. Several key statistics stand out. First, Delta is 30 percent worse compared to the best airlines. Second, 28 percent more bags are delayed today compared to a decade ago. No wonder passengers are frustrated, especially when airlines charge a $25 handling fee for the first checked bag and $35 for the second. Nothing like paying extra to have the airline lose your bags, especially when Delta brings in $952 million a year in bag fees! Third, it costs $15 to transport each bag. Nine dollars is for labor, as ten people touch each bag, between check-in and the baggage carousel. U.S. Airways spends $250 million a year on labor for bags alone, or 11 percent of payroll. Four dollars is for sorting systems such as carousels, conveyors, carts, and tractors. Finally, fuel accounts for the remaining $2. And depending on oil prices, that’s sometimes lower, but in the last three to five years, it has generally been higher. Fourth, besides the customer dissatisfaction and ill-will created, delayed luggage costs airlines $90 to $100 per bag, or $3 billion to $4 billion a year.

Passengers are beginning to realize that bag fees bring in much more than the cost to deliver bags, so they have every right to expect Delta to do a better job delivering bags. With advances in technology, clearly there have to be ways to use information technology to track bags and sharply decrease the number of delayed bags. If Amazon can send emails and texts notifying customers when their orders leave the warehouse, arrive at their local airports, and are delivered to their homes, then why can’t Delta do the same thing with luggage that’s supposed to never leave the airport, except in passengers’ hands? Surely there are ways to do this. What information technology changes would have to be made at the counter; behind the counter as bags are sorted and routed to planes; and then on the tarmac, where bags are sorted one last time as they are put on or taken off planes? Grocery stores and Home Depot have been using self-checkout lanes for several years. What kind of information technology would be required to use self-tagging, where passengers put destination tags on their own bags, and would that help the baggage problem or make it worse? Finally, Delta baggage handlers were caught stealing cameras, laptops, iPods, and jewelry from passengers’ bags. If we’re going to use technology to get more bags delivered on time, how can we also use technology to deter theft among our own employees?

If you were in charge at Delta Airlines, what would you do?

please use as many key terms as possible!

Key Terms
Moore’s law
Raw data
Information
First-mover advantage
Acquisition cost
Processing cost
data silo
data variety
Storage cost
Retrieval cost
Communication cost
Bar code
Radio frequency identification (RFID) tags
Electronic scanner
Optical character recognition
Processing information
Data mining
Data warehouse
Supervised data mining
Unsupervised data mining
Association or affinity patterns
Sequence patterns
Predictive patterns
Data clusters
Protecting information
Authentication
Authorization
Two-factor authentication
Firewall
Virus
Data encryption
Virtual private network (VPN)
Secure sockets layer (SSL) encryption
Executive information system (EIS)
Intranets
Corporate portal
Electronic data interchange (EDI)
Web services
Extranets
Knowledge
Decision support system (DSS)
Expert system
Artificial intelligence, or AI.

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For this project, you will need to have a solid understanding of your client’s consumers in order to develop, evaluate, and implement effective marketing strategies.

Step 1: Complete Your Skills Gap Analysis

Step 2: Attend Meeting with ACME

Step 3: Review Marketing Information on Consumer Buying Behavior

Step 4: Conduct a Consumer Buying Behavior Study

Step 5: Complete Your Value Proposition

Step 6: Complete Your Final Consumer Buying Behavior Report

Step 7: Submit Your Work

Step 1: Complete Your Skills Gap Analysis

INBOX: 1 New Message

From: Denna Chartreuse, HR Specialist, MCS

To: You

Greetings,

We are asking all MCS employees to complete a skills gap analysis.

Use this skills gap analysis instrument to self-evaluate your knowledge and skills before beginning your assignment. Select the Project 1 worksheet in the bottom left of the file to complete this step.

When you have completed your self-evaluation, use the text box at the bottom of the worksheet to write a reflection of 400–500 words describing two to three gaps you will work to reduce, why you selected them, and the activities you will pursue to develop your selected competencies.

Thank you for your attention to this request,

Denna

Email signature with MCS corporate logo, Denna Charteuse, Human Resources Specialist, and contact info

Submit your preliminary skills gap analysis to the submission dropbox located in the final step of this project. In the next step, you will start to review the basics of marketing and consumer buying behavior.

Project 1: Researching Consumer Buying Behavior
Step 2: Attend Meeting with ACME

Monday morning, you meet with Jillian in her office. “We are so glad that you have come back to help us grow at Maryland Creative Solutions,” Jillian says. “As you know, with shifting markets, I have decided to reposition the company to focus more on clients with branding and digital strategy consulting needs. I feel that your long-term knowledge of our company and global mindset are perfect for leading the way on some of our new projects.

“To get you started, we have just signed on with ACME. I would like you to meet with their leadership: Tarek Fahmy, the company’s head of new-product innovation, and ACME’s CEO, Erik Knops, to finalize the details of their request. Again, it is a pleasure to be working with you. I am really looking forward to seeing your creative approaches in our partnerships.”

Client Name: ACME

Industry: Appliances

Product Line: Automatic washing machines

Customers: Automatic washing machine buyers in the United States, United Kingdom, and Germany

Competitors: 1. Whirlpool (including Maytag, KitchenAid, Jenn-Air, Amana,
Indesit, Bauknecht, Ignis; among others). Whirlpool is the leading producer of home appliances worldwide.

2. Electrolux (including Frigidaire, Gibson, Philco, Kelvinator, Zanussi,
AEG, White Westinghouse; among many others) Electrolux is the second leading producer of home appliances worldwide.

3. Haier (including GE Appliances, Fischer, Aqua; among others).

“Thank you for meeting with us today,” Tarek says. “Market intelligence has shown that our major competitors—Whirlpool, Electrolux, and Haier—are all developing new efficient automatic washing machines. These new machines have attractive designs, use less electricity and water, are durable, and are available in different colors. In addition, these washing machines are competitively priced for the features that they have.”

Tarek looks to you: “As ACME is debating whether to enter this market, we need you to participate in a new cross-functional product development team that will research the buying habits of automatic washing machine customers in our three main markets: the United States, Germany, and the United Kingdom. We also need to know if there’s an unmet demand for such efficient washing machines in those markets,” he says. Erik Knops, ACME’s CEO, nods his head in agreement.

Tarek continues, “We need to take into consideration the different needs and preferences of automatic washing machine buyers in those markets; as well as the demographics of those buyers such age and gender. The customer requirements for each of those markets are quite different. For example, washing machines in Europe are usually 5 kg capacity front loaders that heat their own water, while Americans prefer larger top loaders that take hot water from the home’s water heater.”

Finally, Tarek remarks, “In addition, we need to know where those customers buy their automatic washing machines from and if there is any seasonal variation in sales.”

Erik nods his head again, smiles, and adds, “Tarek and I want you to research the automatic washing machine buyers’ needs and preferences for those three markets, and provide us with a customer buying behavior report in two weeks. Remember, the report should focus on the customers, and not on the companies!”

You know that to give Erik and Tarek the most in-depth report, you will need to conduct an analysis of the automatic washing machine buyers in those markets. Each market has to be discussed and analyzed separately under its own headings and subheadings (three different discussions and analyses). In addition, you have to create a value proposition for ACME’s proposed product. The value proposition should be clear and specific to ACME’s proposed new product. What value do customers see in the proposed product and what would compel them to buy it?

Step 3: Review Marketing Information on Consumer Buying Behavior

As you read through the following materials, begin to think about how this information will apply to the report you will prepare for Erik and Tarek. To successfully complete the report, you’ll need an understanding of marketing. You’ll also benefit from a keen understanding of digital marketing, consumer buying behavior, and evaluating business attractiveness.

As you conduct your analysis of ACME’s consumer environment, remember that there are two types of market research: primary and secondary research. Both types of research are required in real-life, and each of them has its pros and cons. However, for this Project, only secondary research is required.

Finally, to fully understand ACME’s position, read about offerings—what a company provides its customers, be it a product, a service, or a mix of both. Also consider the differences between a product and a service. You know that a product can be more than just a physical good, it can be a service attached to a physical product, a “pure” service, an idea, a place, an organization, or even a person.

After you have read these materials, proceed to the next step, where you will begin your analysis of the specified consumer markets

Step 4: Conduct a Consumer Buying Behavior Study

INBOX: 1 New Message

From: Tarek Fahmy, Head of New Product Innovation, ACME

To: You

How are things going?

As previously mentioned, I would like you to conduct an analysis of the consumers in our main markets. Your analysis should consider both current and potential product users and should address the following questions:

What needs are being met by the product purchase? What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.

Who is involved in the purchase process? Who are the influencers? Who are the buyers? Who are the end users?

Where are the products sold, and what are the distribution channels?

How often are the products purchased? Is there seasonality to sales?

Deliverable: By the end of Week 1, I need you to produce a six-page preliminary consumer buying behavior report (excluding cover page, reference list, tables, graphs, and exhibits) explaining your findings on consumer needs, wants, and preferences in these markets. Make sure that your report is specific to consumers of ACME’s potential product and not to consumers in general.

Support your work with the course readings and at least two scholarly sources and eight reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as the UMUC Library databases, such as Hoover’s and ABI/INFORM. All sources need to be cited using APA formatting, both within the text and in the reference list. The report should be organized using headings and subheadings to improve its readability.

Expecting your best efforts on this,

Tarek

Email signature with ACME corporate logo, Tarek Fahmy, Head of new Project Innovation, and contact info

Submit your report to the dropbox located in the final step of this project. Then proceed to the next step, where you will create a value proposition.

Step 5: Complete Your Value Proposition

 

Deliverable: Based on your research of consumer needs in our main markets, describe your value proposition, or the benefits that ACME and its potential new product would provide to customers. Remember, a value proposition is essentially the promise that is made to the customer. Also provide a half-page recommendation to ACME on whether or not to manufacture that product.

Support your work with the course readings, scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as the UMUC Library databases, such as Hoover’s. All sources need to be cited using APA formatting, both within the text and in the reference list. The value proposition should be organized using headings and subheadings to improve its readability.

Step 6: Complete Your Final Consumer Buying Behavior Report

Deliverable: By the end of Week 2, combine the first two deliverables into a single report after making any necessary corrections, and edit them to ensure that there is clear flow of ideas from one section to the other. In addition, include a one-page executive summary that highlights the most important findings of the report; as well as your recommendation as a consultant at the end of the report. APA style should be applied to in-text citations and in the reference list.

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